While uploading recorded videos can help get you noticed and gain a lot of fans, another good idea to get you famous is to broadcast your own live web shows.
You Tube has been refining live video buffering in the past year; with things like a U2 live show and an Indian Premier Little league match. The site in addition has streamed webcasts of us Us president Barack Obama's press conference as well as San Francisco's "Outside Lands" live show, and recently a Bon Jovi live show live from NEW YORK. Google, who owns Youtube, previously said it didn't want to type in the realm of live video because of the cost, but that doesn't seem to be the case now since Youtube recently held a two-day trial of its live video buffering platform allowing four users to feed live broadcasts to their You Tube channels. It's now generally expected that Youtube will provide live buffering to everyone (or at least all Partners) within the longer term.
This development is a inhale of ticket for Youtube partners and millions of subscribers. Nothing beats going on air live and it keeps viewers tuned in for more of your show. There's also something more exciting about live video as the viewers know that you're in front of them, right as they're watching. They get a sense of actually being there and experiencing something with you, as opposed to afterwards when you're more taken off it. You get to confer with your audience directly through chat, and vice versa.
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There's also more room for fun and improvisation in it, almost like being in a reality Tv show. No editing is required and it can be as simple as you just talking to a single camera.
From my experience with live video (I used to a variety of things including a cooking message in my webshow on BlogTV ), I had regulars who would tune in to watch my show every week. These regulars hardly miss my webcast, but missed a lot of my Youtube videos. It only goes to show how live videos have great potential to be profitable and to interest your followers and prospects.
Live video buffering also has the capacity to form an awareness of community among your viewers (again with the chat area near the videos where the audience members can get to know each other). I could employ moderators for the chat room from the regulars, which were excited about, and helped to regulate the user experience at the same time while keeping the ability in the hands of the viewers essentially.
Social media tools still play an important part in getting exposure online, but it is always wise to consider doing as many different things as possible to attract all kinds of differing people. Think about it: some people like tweeting, some prefer Facebook connections, some like watching finished videos, and some like watching raw, live video. The more you can do to cater to the different types of people that you're trying to attract with video, the more success you'll have in reaching all of them.
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