Online bets has become one of the biggest industries on the internet today. Until around the turn of the century, bookmaking was something that was common in the standard, but almost completely absent online. Things have changed though, and the vast majority of the main players have at the moment associated their successful traditional businesses with online bets sites.
One such company is Betfred. These were founded by James Done in Manchester dating back to the 60s, and after this they have grown to one of the most famous brands in the industry. They are particularly well known due to the ADVERTISING friendly tricks of James Done himself, who has always been a real character of the bets scene.
James is a huge Manchester U . s . fan and this passion for the club has sometimes clouded his better thinking, leading to a couple of notable moments. The first was back in 1998, when Betfred paid out early on all table bets for Manchester U . s . to win the little league.
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This became in 03 when they had a fine lead, but a dip in form allowed the lead to be eroded by System who eventually edged them to the title by a single point. Cue Betfred having to pay out a second time for a passing fancy market!
The second was a bet with fellow bookmaker Victor Chandler, again it was a bet involving Manchester U . s .. This time James bet a cool million that U . s . would finish higher than Chelsea in the 2004-05 Premier Little league season. Chelsea won the little league and James lost out again.
Football is at the heart of bets with Betfred, and they have recently secured an off shoot of their exclusive deal with Wembley arena -- the home of English football. This permits them to operate bets booths at the arena, as well as placing advertising campaigns in front of the vast audience.
It is perhaps a result of all this high quality ADVERTISING that Betfred has continued to attract the customers can use in droves. The football sponsorship and additional winnings have clearly proved a good way of fabricating the all important edge in this ultra-competitive industry.
Brand identity is one thing to bring customers in, but furthermore Betfred offers a huge free bet for new users of its online bets site. At the time of this report, the free bet was a £50 match offer. To qualify, create a new account, place a bet to the same value with your own personal placed funds and Betfred will match it with another £50 free bet. Additional information on this process can be found below.
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